Introduction

N14 at it's core is a subversive SEO and marketing blog. The primary focus of Net-14 is to provide alternative search engine optimization techniques and untapped marketing concepts. It's time to rip up the rule book, and celebrate being the black sheep of the family.

Research

Research is the cornerstone of online marketing. From selecting a niche to finding easy to rank keywords. No matter what internet journey you undertake, conducting high-quality research or just playing it by ear, can mean the difference between success and failure.

N14 provides a beginner friendly KGR alternative keyword research method, that avoids using expensive SEO tools like Ahrefs and Semrush, that doesn't rely on monthly search data, nor involves using Google dorks or competing sites to determine keyword viability.

The N14 keyword research technique revolves around two things... A cheap (even free) browser keyword research tool and bucket loads of common sense. The KW method takes keyword ideas directly from competitors and uses Google search to evaluate content gaps.

Our N14 KW system will be used to research niche ideas, discover actually easy to rank keyword ideas for article titles, build content plan outlines, paint by numbers post templates, plus semantically rich H-tag sub-titles and main content keyword term ideas.

Domain

Acquiring a personal domain name is a right of passage. Owning your own piece of digital real estate means complete control over standards, readership, content, monetization and resale. Registering a domain for your brand is step one in building a profitable website.

N14 will walk you through the process of choosing a domain name, selecting a reliable domain registrar, how to purchase and setup a domain and what types of domain beginners should avoid. The guide includes the exact process N14 used to get up and running online.

Learn how to side step the numerous potential pit falls associated with buying a domain name, and how to select only the bare bones domain registration services required. Free domain names and flashy upsells are mostly fluff, not to mention expensive distractions.

We'll also talk about SEO factors that new domain registrants need to consider. Explaining how to use free online tools to make sure the domain name wasn't previously used for fraud, spam or a deindexed website. This simple step can save hours of work and expense.

Hosting

Hosting can become a massive headache down the line, if not given the attention it deserves from day one. Stability and affordability are the main topics of focus for the hosting tutorial. We'll discuss why N14 uses a small hosting company, rather than others.

The guides will provide step-by-step instructions on how to setup hosting for a new website. From connecting the domain with host, to highlighting common problems and solutions when syncing with the content management system. Let's get it right first time!

These individual steps include activating SSL, creating HTML folders, pointing domain to correct files and setting up a secure FTP manager. You will learn everything you need to know to recreate the same hosting environment used by N14, plus alternative cms advice.

We'll also cover the advantages and disadvantages of large hosting companies, and why websites owners are moving to independent hosts in droves. Finding a reliable web host that is a fraction of the price of larger players, was a great discovery that must be shared! 

CMS

The "let's be different" ethos continues with a fantastic HTML website building software alternative to self-hosted wordpress sites. Wordpress is the most popular content management system for newbies, but is now being hijacked by greedy plugin makers.

After using wordpress for well over a decade, it's been disheartening to see every man and his dog offering free theme and plugin solutions, moving to a bait and switch marketing model. They offer very little free, just to bombard people with "premium" unlock upsells.

There's very little point using a free open-source CMS, if at every turn it costs more an more money to achieve basic functionality. Another issue is bloat! Wordpress using premium themes and several plugins, is slow and heavy when compared to streamline HTML options.

In the N14 CMS guide we'll look at the benefits of faster loading times, increased security and less server resource usage. Plus, show you how to setup the program, install a theme, connect domain and hosting, synchronize FTP, tweak site SEO options and publish content.

Content

AI tools like ChatGPT have changed the content creation game. It's now faster, cheaper and more accurate to use AI for writing blog posts, than 90% of traditional article writers. However, many website owners look at AI as a replacement or short cut for quality content.

The main problems with AI generated content is it's very one dimensional, has hundreds of footprints and when used to bulk create website posts is easily slapped by Google as thin content. To change flat AI drivel, in to human-like writing requires prompt engineering.

N14 will show how to use advanced AI prompt engineering to create long-form blog articles that actually rank in Google. We'll discuss how using few-shot chain of thought prompting, while incorporating content guidelines can transform AI content in to a ranking machine.

We're also going to highlight the huge footprint issue with AI written pages, plus learn about a new concept N14 will be using... AI curation. There's also comprehensive guides on on-page SEO factors like eeat, semantic SEO, content planning, and topical coverage.

Tracking

Once research, domain, hosting and content stages are complete we need to track progress. This provides another opportunity to use obscure tools, instead of the industry standards. One such offering is a free website analytics tool, that negates GDPR / CCPA requirements.

N14 will walk you through setting up Google search console for rank and keyword tracking, how to install traffic tracking analytics and how to read the statically data to improve visitor experience and retention. These two free website tracking tools will do the heavy lifting.

Simplicity! There are plenty of expensive all singing and dancing SEO, keyword and traffic software apps online. They use fancy marketing to trick people in to thinking they will never succeed without their tools. Yet, the truth is all of this data can be collected obsoletely free.

Webpage analytics are important, but do conflict with the rise of internet data privacy laws. Irritating cookie consent banners are popping up everywhere. N14 will show you how to avoid having your website plastered with consent banners, and still remain within the law.

Monetization

Last but not least, let's make some money! A lot of website building beginners get so excited at the prospect of making a full time living online, they make the mistake of putting the cart before the horse. Monetization can be detrimental for new sites without traffic.

In the N14 monetization tutorial we'll examine the optimal time to add advertising or affiliate links to websites, the best placement for banners or calls to action (CTA) and how to balance monetization with user experience. When it comes to adds, less can be more.

Converting website traffic into revenue is an artform! In the guide we'll touch upon the various website monetization methods available, such as affiliate marketing, CPC/CPM pay per click advertising, ecommerce, membership sites, dropshipping, donations and others.

We'll also cover some crafty ways we can use free data to find high converting offers for any niche. The great thing is, by having the easy to rank keyword system we're able to be much more flexible. Page by page topical intent can be married with ideal monetization methods.